Who I Work With
Built for B2B businesses with real growth pressure.
This is not for every business. The best fit is a B2B company that has traction, ambition and commercial complexity, but needs more structure around growth.
Ideal clients
01Founder-led startups and scale-ups with early traction
02B2B businesses where growth has become harder to diagnose
03Companies moving from founder-led to a more scalable commercial model
04Startups preparing to raise investment or scale
05Businesses needing stronger commercial or go-to-market challenge
06Media, AdTech, SaaS, technology-enabled and B2B service businesses
07Teams looking to apply AI practically across sales, marketing and operations
What I am not
A strategic advisor with no commercial accountability experience
A motivational or generic business coach
Someone focused only on brand and marketing without revenue focus
An AI evangelist bolting technology onto problems that do not need it
Generic consulting that does not understand founder-led pressure and reality
If your B2B business has real customers, revenue and ambition but needs stronger commercial structure to reach the next stage, we are likely a good fit.
Commercial structure for B2B businesses that need growth to become more predictable.
Whether you need a commercial review, a go-to-market sprint, fractional commercial leadership or interim support, the first step is a direct conversation about where the business is now.