Non-executive and advisory support for founder-led startups and scale-ups.

I work with founders, CEOs, investors and boards that need commercially grounded challenge from someone who has built, scaled, sold and led businesses through both growth and pressure.

My value as a non-executive or advisory board member sits in commercial judgement, founder empathy, revenue discipline, AI awareness and practical operator experience.

I am not coming in with theory. I am bringing pattern recognition from more than two decades of building companies, leading teams, making hard decisions and carrying commercial accountability.

As a NED or board advisor, I am most useful where the business needs direct commercial challenge, better growth discipline, and practical support turning ambition into structure.

I will not simply validate the founder's view. I will challenge weak assumptions, ask the awkward commercial questions, and help the leadership team focus on the decisions that matter.

Best suited to

Founder-led startups and scale-ups

B2B businesses with early traction but inconsistent growth structure

Companies moving from founder-led sales to a more scalable commercial model

Businesses raising investment or preparing for the next stage of growth

Boards that need stronger commercial, go-to-market or revenue challenge

Media, AdTech, SaaS, technology-enabled and B2B service businesses

Teams exploring practical AI adoption across sales, marketing and operations

Board contribution

What I bring to the board

Commercial challenge

I help boards test assumptions around market opportunity, proposition, pricing, pipeline, conversion and growth priorities.

Founder experience

I understand the pressure of building from scratch, leading through uncertainty, managing people, raising ambition and making decisions without perfect information.

Scale-up judgement

I have seen what breaks when businesses grow - structure, reporting, leadership rhythm, accountability, culture, cash pressure and commercial focus.

AI and technology awareness

Practical understanding of AI, large language models, digital agents and automation, with a focus on where they can improve business performance rather than create distraction.

Sales and marketing alignment

I help leadership teams connect brand, proposition, lead generation, sales process and revenue outcomes.

Exit and transaction experience

I have completed two seven-figure business sales and understand the importance of building commercial value, not just short-term revenue.

Engagement types

How we can work together

Non-Executive Director

Board-level support for businesses that need independent commercial judgement, strategic challenge and growth-stage experience.

Advisory Board Member

Flexible advisory support for startups and scale-ups that want senior commercial input without a formal board appointment.

Founder and CEO Advisor

One-to-one support for founders who need a commercially experienced sounding board around growth, structure, people, AI adoption and strategic decisions.

Investor / Board Commercial Review

Independent review of a company's commercial model, revenue structure, sales process, market positioning and growth readiness.

Need an operator around the board table?

If the business needs commercial challenge, founder-level understanding and practical growth judgement, start with a direct conversation.

Discuss a NED or Advisory Role