About
Commercial judgement from someone who has carried the number.
2
Seven-figure exits
£18m+
Peak revenue scaled
62
People led
20+
Years commercial leadership
I am a founder, CEO, commercial advisor and board adviser, available for selected NED and advisory board roles, with more than two decades of experience building, scaling and exiting businesses.
I have built companies from scratch, led teams through growth and pressure, acquired competitors, built partnerships, shaped commercial strategy and operated at board level with real accountability attached to decisions.
I am best known for scaling 75Media from £500,000 turnover to more than £18 million in under six years while leading a team of 62 people. I have also completed two seven-figure business sales.
My work now focuses on helping founder-led B2B businesses, startups and scale-ups improve commercial performance, strengthen board-level decision-making and apply AI in practical ways.
That usually means sharper proposition, stronger sales structure, better marketing alignment, clearer leadership rhythm, more disciplined revenue execution and better use of technology where it can genuinely improve performance.
As an advisor or NED, I bring direct founder experience, commercial challenge and practical judgement. I understand the pressure of leading from the front, but I also know when a business needs more structure, more accountability and fewer assumptions.
AI and commercial workflow experience
Over the last three years I have worked hands-on with large language models, digital agents, AI-assisted workflows and commercially focused automation.
My interest is not AI for theatre. It is where large language models, AI-assisted workflows, digital agents and commercial automation can improve sales productivity, speed up proposal development, strengthen research, improve customer response, support decision-making and reduce operational friction.
For boards and founders, AI is no longer just an operational question. It is becoming a commercial, competitive and governance issue.
Board and founder value
I am most useful where founders and boards need someone who can challenge the commercial plan, test the revenue logic, spot gaps in execution and help the business move from ambition to disciplined growth. I bring the experience of someone who has carried the number, made hard calls, led people, completed exits and worked through both growth and adversity.
Commercial structure for B2B businesses that need growth to become more predictable.
Whether you need a commercial review, a go-to-market sprint, fractional commercial leadership or interim support, the first step is a direct conversation about where the business is now.