About
I help business leaders make better AI decisions because I have made real business decisions myself.
20+
Years commercial leadership
£18m+
Turnover scaled
2
Seven-figure exits
4+
Years AI implementation
I am a founder, CEO and commercial operator with more than two decades of experience building, scaling and exiting businesses. Today, I help founder-led businesses adopt AI in a practical way - connected to workflow, performance, team confidence and better decision-making.
My background includes scaling a UK out-of-home media operator to more than £18m turnover, leading large teams, acquiring competitors, building partnerships and completing two seven-figure exits. I have carried the number, not observed it from the side.
AI adoption is not just a technology question. It is a business question. It affects people, process, reporting, customer experience, sales, operations and risk.
AI and commercial workflow experience
Over the last four years I have worked hands-on with large language models, digital agents, AI-assisted workflows and commercially focused automation across sales, marketing, research, reporting and operational execution.
I am not interested in AI theatre. I am interested in where AI improves how work gets done.
I am supported by an experienced Senior Advisory Team spanning commercial strategy, technology, search and digital PR. If your business is talking about AI but not yet using it properly, start with a direct conversation.
AI adoption should not become another expensive distraction.
Start with the business problem, the workflow and the outcome. Then decide what AI should do.