Services
Commercial support across consultancy, fractional leadership and board advisory.
Different businesses need different levels of support. Some need a focused commercial review. Some need hands-on fractional leadership. Others need an experienced non-executive or advisor around the board table. PJI Commercial supports founder-led B2B businesses across all three levels.
Commercial Growth Review
A focused review of the business's proposition, pipeline, sales process, marketing alignment, revenue structure, reporting and growth priorities.
Best for
- Founders who need clarity before making changes
- Boards that want an independent commercial view
- Scale-ups where growth has become harder to diagnose
Typical delivery window
Delivered over 2-3 weeks as a fixed-fee review. This is not a full-time engagement. Scope is agreed before work begins and typically includes structured discovery, review of key commercial materials, analysis and a practical recommendations output.
Indicative fee
£2,950 - £4,500 fixed fee
Go-to-Market and Revenue Sprint
A practical project to sharpen ideal customer focus, proposition, pricing, packaging, route to market, sales narrative and 90-day execution priorities.
Best for
- Startups preparing to scale
- B2B businesses repositioning
- Teams launching a new product or entering a new market
Typical delivery window
Delivered over 4-6 weeks as a focused fixed-fee project. This is not a full-time engagement. Scope is agreed before work begins and typically includes structured working sessions, commercial analysis, proposition and revenue review, and a 90-day go-to-market action plan.
Indicative fee
£6,500 - £9,500 fixed fee
Fractional Commercial Director
Ongoing senior commercial support without the cost or commitment of a full-time executive hire.
Best for
- Businesses that need commercial leadership rhythm
- Founders still carrying too much revenue responsibility
- Teams needing stronger sales accountability and reporting
Typical commitment
1-2 days per week, usually over 3-6 months.
Indicative fee
From £5,000 per month
NED and Advisory Board Support
Board-level commercial support for founder-led startups and scale-ups that need independent judgement, constructive challenge and operator experience.
Best for
- Startup and scale-up boards
- Investor-backed businesses
- Founders preparing for the next stage of growth
- Companies needing stronger commercial oversight, reporting and accountability
Typical commitment
Flexible - typically quarterly board meetings plus ad hoc support.
Indicative fee
By arrangement
Interim Commercial Leadership
For businesses going through growth pressure, transition, restructure or commercial uncertainty and needing experienced hands quickly.
Best for
- Commercial reset and stabilisation
- Revenue recovery and leadership support
- Board and investor-facing support
Typical commitment
Short to medium-term, day-rate or agreed monthly structure.
Indicative fee
£1,250 - £1,750 per day
AI for Commercial Operations
Practical AI review and implementation support for B2B businesses that want to use AI to improve commercial performance - not as theatre, but as a real operational improvement. For boards and founders, AI is no longer just an operational question. It is becoming a commercial, competitive and governance issue.
Best for
- AI-assisted sales workflows
- Proposal and document automation
- Lead qualification and research
- CRM and reporting improvement
- Board-level AI opportunity and risk awareness
Typical delivery window
Delivered over 2-4 weeks as a fixed-fee engagement. This is not a full-time engagement. Scope and outputs are agreed before work begins.
Indicative fee
£3,500 - £6,000
Fixed-fee projects are delivered across an agreed timeframe and are not full-time engagements. Scope, outputs and working rhythm are agreed before work begins.
Pricing is indicative and depends on scope, urgency, complexity and level of involvement required. The first conversation is used to understand whether there is a clear fit before anything is proposed.
Commercial structure for B2B businesses that need growth to become more predictable.
Whether you need a commercial review, a go-to-market sprint, fractional commercial leadership or interim support, the first step is a direct conversation about where the business is now.